Unlikely Labs is a creative design lab in Winnipeg, focusing on projects:
  • Promoting the local economy & independent small businesses
  • Exploring the future of work, coworking & community-building
  • Embracing eco-friendly processes & materials
Reach out to see how we can work together.

Projects + Partners



“peg cubed”

What are the building blocks of a city? peg³ is an art project in which local architecture meets a classic children’s toy.


peg³ is a playful tribute to Winnipeg’s built heritage, and also a celebration of the small businesses & organizations that thrive within.
Each set features laser-engraved representations of Winnipeg landmarks on locally-made maplewood blocks. They are designed by Winnipeg artists, and manufactured locally using eco-friendly biodegradable materials.

There are currently 5 blocks in the series:
• Bate Building, Burton Cummings/Walker Theatre, Canadian Museum for Human Rights, Fortune Block, and Public Safety Building.

The CMHR blocks are available for purchase at the CMHR Boutique ($10). If you are interested in the other blocks or a full set, they are available by request (contact Brian using the form at the bottom of this page).

 Phase: production
 our roles: concept, design, implementation
 Partners: local artists & artisans
 website: soon


Reach out at the bottom of the page, or send a DM to brianunlikely

Side-Project Saturdays

Side-Project Saturdays is Winnipeg’s favourite (and only) pop-up coworking meetup, for anyone working on anything. Come work on your project or hobby, enjoy free coffee & WIFI, and get stuff done alongside other people!

 Status: ongoing since 2016
 our roles: concept, organizing, hosting
 Partners: various host venues


Want to attend, contribute to, or sponsor SPS? Reach out at the bottom of the page, or send a DM to brianunlikely


Coworking Winnipeg promotes the coworking, makerspace, and collaborative communities of Winnipeg. The site aims to help people discover & connect to our city’s thriving creative, entrepreneurial, freelance, and innovative communities.

 Status: launched 2018
 our roles: concept, website, social media
 Partners: local coworking spaces

Wanna know more?

Reach out at the bottom of the page, or DM brianunlikely

Design Clients

We get a kick out of applying our skills to help local small businesses stand out online, so they can focus on the things that they do best. Here are some of our recent favourites.

Nick’s on Broadway

 our role: web design, maintenance
 trivia: Nick makes the best sandwiches in Winnipeg