Unlikely Labs is a creative design lab in Winnipeg, Canada.

We focus on projects that:

  • promote the local economy & independent small businesses
  • explore the future of work, coworking & community-building
  • embrace eco-friendly processes & materials

Projects + Partners


What are the building blocks of a city? peg³ is an art project in which local architecture meets a classic children’s toy.


peg³ is a playful tribute to Winnipeg’s built heritage, and also a celebration of the small businesses & organizations that thrive within.
Each set features laser-engraved representations of Winnipeg landmarks on locally-made maplewood blocks. They are designed by Winnipeg artists, and manufactured locally using eco-friendly biodegradable materials.

 Phase: prototyping
 our roles: concept, design, implementation
 Partners: local artists
 website: soon

Curious? Reach out at the bottom of the page, or DM brianunlikely

Side-Project Saturdays

Side-Project Saturdays is Winnipeg’s favourite (and only) pop-up coworking meetup, for anyone working on anything. Come work on your project or hobby, enjoy free coffee & WIFI, and get stuff done alongside other people!

 Status: ongoing since 2016
 our roles: concept, organizing, hosting
 Partners: various host venues

Curious? Want to attend, contribute to, or sponsor SPS? Reach out at the bottom of the page, or DM brianunlikely


Coworking Winnipeg promotes the coworking, makerspace, and collaborative communities of Winnipeg. The site aims to help people discover & connect to our city’s thriving creative, entrepreneurial, freelance, and innovative communities.

 Status: launched 2018
 our roles: concept, website, social media
 Partners: local coworking spaces

Curious? Reach out at the bottom of the page, or DM brianunlikely

Design Clients

We get a kick out of applying our skills to help local small businesses stand out online, so they can focus on the things that they do best. Here are some of our recent favourites.

Nick’s on Broadway

 our role: web design, maintenance
 trivia: Nick makes the best sandwiches in Winnipeg