Unlikely Labs is a creative design lab in Winnipeg, focusing on projects:
  • Promoting the local economy & small businesses
  • Exploring the future of work, coworking & community-building
  • Embracing eco-friendly processes & materials
Reach out to see how we can work together.

Projects + Partners



“peg cubed”

What are the building blocks of a city? peg³ is an art project in which local architecture meets a classic children’s toy.

peg³ is a playful tribute to Winnipeg’s built heritage, and also a celebration of the small businesses & organizations that thrive within.


Each set features laser-engraved representations of Winnipeg landmarks on locally-made maplewood blocks. They are designed by Winnipeg artists, and manufactured locally using eco-friendly biodegradable materials.

There are currently 5 blocks in the series:
• Bate Building, Burton Cummings/Walker Theatre, Canadian Museum for Human Rights, Fortune Block, and Public Safety Building.

The CMHR blocks are available for purchase at the CMHR Boutique ($10). If you are interested in the other blocks or a full set, they are available by request (contact Brian using the form at the bottom of this page).

 Phase: available on demand
 our role: concept, design, production
 Partners: local artists & artisans
Reach out at the bottom of the page, or send a DM to brianunlikely

Side-Project Saturdays

Discover Winnipeg’s favourite (and only) pop-up coworking meetup. SPS is a meetup event for anyone working on anything. Experience coworking by working on your own project or hobby, while enjoying free coffee and meeting other people.

Next event: No SPS events scheduled in 2020. Stay tuned!

 Status: 40 events held since 2016
 our role: hosting & promotion
 Partners: various host businesses
Want to attend, contribute to, or partner with SPS? Reach out at the bottom of the page, or send a DM to brianunlikely


Coworking Winnipeg promotes local coworking & makerspace communities, and helps people connect with our city’s thriving creative, entrepreneurial, freelance, and innovation sectors.

 Status: launched 2018
 our role: concept, website, social media
 Partners: local coworking spaces
Found out more at coworkingwinnipeg.ca

Design Clients

We get a kick out of applying our skills to help local small businesses stand out online, so they can focus on the things that they do best. Here are some of our recent favourites.

Nick’s on Broadway

 our role: web design, maintenance
 trivia: Nick makes the best sandwiches in Winnipeg, using only fresh local ingredients

Big Flaming Pile

 our role: web & product design
 trivia: Big Flaming Pile have been proudly keeping Winnipeg weird by selling off-the-wall locally-inspired t-shirts for over 15 years